I was reading an old issue of Entrepreneur Magazine (feb ’08 I think) in the library (i think we all know I don't have a library) at work today. During my morning constitutional I ran across a story about a guy named Guy Kawasaki, founder of Truemors.com. At any rate he is a marketing guru (Apple Inc.) and an author of eight books most recently The Art of the Start. He seems like a pretty bright guy, he’s speaking about blogging “ If you can’t speak your mind on your own blog, you might as well give up and stay on the porch”.
“ If you want to evangelize your blog, think of it as a product your trying to sell and market the hell out of it”. He goes on to address the kinds of things to do towards that end, linking to others, e mail promotion etc. You can visit his company web site at http://www.truemors.com/
Wednesday, July 1, 2009
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